EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 8220103613774
Author: Armstrong
Publisher: YUZU
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Chapter 6, Problem 6.21CC
Summary Introduction
Case summary:
The one of the best B2B marketing is Company PG. It is the top most selling brands and it is the world’s largest advertiser. It has a strategic relationship with its
But this was a complex task, so Company PG forms a team CBD for its clients which includes specialists and salespeople for every brands and aspects. The team CBD has all the resources to solve the problems of their clients and customers. This creates a trust between the clients and Company PG
Characters in the case:
- Person PG
To discuss: The way the CBD structure of Company PG is effective than the single sales representation.
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