20 years ago, C Cruises decided to create its niche in the premium cruise market and emphasized its focus on quality. In the hotel and cruise industries quality can be hard to quantify since it is a mix of products and services. C ensured that it created the right blend of elements to create a unique customer experience. As a result, C was awarded the “best premium cruise line” award several times. Since its target audience is savvy customers, C is constantly working on improving its quality. Crew-to-guest ratio is 1:2 as per the norm and employees are instructed to always be courteous and formal with guests. Employees usually work an intense schedule , 7 days a week. Most C employees remain on the payroll for 5 to 7 years. Food also is a very important aspect of the cruise experience, and the number one reason clients return. Everything served onboard is prepared from scratch and about 200 people work in the kitchens. Kitchen processes are well planned and historical data is used to forecast all supplies for each meal. At the end of every cruise, guests are provided with online survey. C has a remarkably high completion rate of 85%. The objective of the survey is not only feedback but also to be used as a branding tool. C has consistently received a high ranking in most of the scores calculated based on client feedback. To determine: If on 2 successive cruises, C receives NPS scores of: Trip 1 – 78% “advocates”, 4% “neutrals”, 18% “detractors”, and Trip 2 – 70% “advocates”, 20% “neutrals”, 10% “detractors”, which score is better and why?

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Answer 1

Question

Chapter 6, Problem 3.4VC

Summary Introduction

Case summary:

20 years ago, C Cruises decided to create its niche in the premium cruise market and emphasized its focus on quality. In the hotel and cruise industries quality can be hard to quantify since it is a mix of products and services. C ensured that it created the right blend of elements to create a unique customer experience. As a result, C was awarded the “best premium cruise line” award several times.

Since its target audience is savvy customers, C is constantly working on improving its quality. Crew-to-guest ratio is 1:2 as per the norm and employees are instructed to always be courteous and formal with guests. Employees usually work an intense schedule, 7 days a week. Most C employees remain on the payroll for 5 to 7 years.

Food also is a very important aspect of the cruise experience, and the number one reason clients return. Everything served onboard is prepared from scratch and about 200 people work in the kitchens. Kitchen processes are well planned and historical data is used to forecast all supplies for each meal.

At the end of every cruise, guests are provided with online survey. C has a remarkably high completion rate of 85%. The objective of the survey is not only feedback but also to be used as a branding tool. C has consistently received a high ranking in most of the scores calculated based on client feedback.

To determine: If on 2 successive cruises, C receives NPS scores of: Trip 1 – 78% “advocates”, 4% “neutrals”, 18% “detractors”, and Trip 2 – 70% “advocates”, 20% “neutrals”, 10% “detractors”, which score is better and why?

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Answer 2

Question

Chapter 6, Problem 3.4VC

Summary Introduction

Case summary:

20 years ago, C Cruises decided to create its niche in the premium cruise market and emphasized its focus on quality. In the hotel and cruise industries quality can be hard to quantify since it is a mix of products and services. C ensured that it created the right blend of elements to create a unique customer experience. As a result, C was awarded the “best premium cruise line” award several times.

Since its target audience is savvy customers, C is constantly working on improving its quality. Crew-to-guest ratio is 1:2 as per the norm and employees are instructed to always be courteous and formal with guests. Employees usually work an intense schedule, 7 days a week. Most C employees remain on the payroll for 5 to 7 years.

Food also is a very important aspect of the cruise experience, and the number one reason clients return. Everything served onboard is prepared from scratch and about 200 people work in the kitchens. Kitchen processes are well planned and historical data is used to forecast all supplies for each meal.

At the end of every cruise, guests are provided with online survey. C has a remarkably high completion rate of 85%. The objective of the survey is not only feedback but also to be used as a branding tool. C has consistently received a high ranking in most of the scores calculated based on client feedback.

To determine: If on 2 successive cruises, C receives NPS scores of: Trip 1 – 78% “advocates”, 4% “neutrals”, 18% “detractors”, and Trip 2 – 70% “advocates”, 20% “neutrals”, 10% “detractors”, which score is better and why?

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Answer 3

Question

Chapter 6, Problem 3.4VC

Summary Introduction

Case summary:

20 years ago, C Cruises decided to create its niche in the premium cruise market and emphasized its focus on quality. In the hotel and cruise industries quality can be hard to quantify since it is a mix of products and services. C ensured that it created the right blend of elements to create a unique customer experience. As a result, C was awarded the “best premium cruise line” award several times.

Since its target audience is savvy customers, C is constantly working on improving its quality. Crew-to-guest ratio is 1:2 as per the norm and employees are instructed to always be courteous and formal with guests. Employees usually work an intense schedule, 7 days a week. Most C employees remain on the payroll for 5 to 7 years.

Food also is a very important aspect of the cruise experience, and the number one reason clients return. Everything served onboard is prepared from scratch and about 200 people work in the kitchens. Kitchen processes are well planned and historical data is used to forecast all supplies for each meal.

At the end of every cruise, guests are provided with online survey. C has a remarkably high completion rate of 85%. The objective of the survey is not only feedback but also to be used as a branding tool. C has consistently received a high ranking in most of the scores calculated based on client feedback.

To determine: If on 2 successive cruises, C receives NPS scores of: Trip 1 – 78% “advocates”, 4% “neutrals”, 18% “detractors”, and Trip 2 – 70% “advocates”, 20% “neutrals”, 10% “detractors”, which score is better and why?

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Answer 4

Question

Chapter 6, Problem 3.4VC

Summary Introduction

Case summary:

20 years ago, C Cruises decided to create its niche in the premium cruise market and emphasized its focus on quality. In the hotel and cruise industries quality can be hard to quantify since it is a mix of products and services. C ensured that it created the right blend of elements to create a unique customer experience. As a result, C was awarded the “best premium cruise line” award several times.

Since its target audience is savvy customers, C is constantly working on improving its quality. Crew-to-guest ratio is 1:2 as per the norm and employees are instructed to always be courteous and formal with guests. Employees usually work an intense schedule, 7 days a week. Most C employees remain on the payroll for 5 to 7 years.

Food also is a very important aspect of the cruise experience, and the number one reason clients return. Everything served onboard is prepared from scratch and about 200 people work in the kitchens. Kitchen processes are well planned and historical data is used to forecast all supplies for each meal.

At the end of every cruise, guests are provided with online survey. C has a remarkably high completion rate of 85%. The objective of the survey is not only feedback but also to be used as a branding tool. C has consistently received a high ranking in most of the scores calculated based on client feedback.

To determine: If on 2 successive cruises, C receives NPS scores of: Trip 1 – 78% “advocates”, 4% “neutrals”, 18% “detractors”, and Trip 2 – 70% “advocates”, 20% “neutrals”, 10% “detractors”, which score is better and why?

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Answer 5

Chapter 6, Problem 3.4VC

Summary Introduction

Case summary:

20 years ago, C Cruises decided to create its niche in the premium cruise market and emphasized its focus on quality. In the hotel and cruise industries quality can be hard to quantify since it is a mix of products and services. C ensured that it created the right blend of elements to create a unique customer experience. As a result, C was awarded the “best premium cruise line” award several times.

Since its target audience is savvy customers, C is constantly working on improving its quality. Crew-to-guest ratio is 1:2 as per the norm and employees are instructed to always be courteous and formal with guests. Employees usually work an intense schedule, 7 days a week. Most C employees remain on the payroll for 5 to 7 years.

Food also is a very important aspect of the cruise experience, and the number one reason clients return. Everything served onboard is prepared from scratch and about 200 people work in the kitchens. Kitchen processes are well planned and historical data is used to forecast all supplies for each meal.

At the end of every cruise, guests are provided with online survey. C has a remarkably high completion rate of 85%. The objective of the survey is not only feedback but also to be used as a branding tool. C has consistently received a high ranking in most of the scores calculated based on client feedback.

To determine: If on 2 successive cruises, C receives NPS scores of: Trip 1 – 78% “advocates”, 4% “neutrals”, 18% “detractors”, and Trip 2 – 70% “advocates”, 20% “neutrals”, 10% “detractors”, which score is better and why?

Answer 6

Chapter 6, Problem 3.4VC

Summary Introduction

Case summary:

20 years ago, C Cruises decided to create its niche in the premium cruise market and emphasized its focus on quality. In the hotel and cruise industries quality can be hard to quantify since it is a mix of products and services. C ensured that it created the right blend of elements to create a unique customer experience. As a result, C was awarded the “best premium cruise line” award several times.

Since its target audience is savvy customers, C is constantly working on improving its quality. Crew-to-guest ratio is 1:2 as per the norm and employees are instructed to always be courteous and formal with guests. Employees usually work an intense schedule, 7 days a week. Most C employees remain on the payroll for 5 to 7 years.

Food also is a very important aspect of the cruise experience, and the number one reason clients return. Everything served onboard is prepared from scratch and about 200 people work in the kitchens. Kitchen processes are well planned and historical data is used to forecast all supplies for each meal.

At the end of every cruise, guests are provided with online survey. C has a remarkably high completion rate of 85%. The objective of the survey is not only feedback but also to be used as a branding tool. C has consistently received a high ranking in most of the scores calculated based on client feedback.

To determine: If on 2 successive cruises, C receives NPS scores of: Trip 1 – 78% “advocates”, 4% “neutrals”, 18% “detractors”, and Trip 2 – 70% “advocates”, 20% “neutrals”, 10% “detractors”, which score is better and why?

Answer 7

Chapter 6, Problem 3.4VC

Summary Introduction

Case summary:

20 years ago, C Cruises decided to create its niche in the premium cruise market and emphasized its focus on quality. In the hotel and cruise industries quality can be hard to quantify since it is a mix of products and services. C ensured that it created the right blend of elements to create a unique customer experience. As a result, C was awarded the “best premium cruise line” award several times.

Since its target audience is savvy customers, C is constantly working on improving its quality. Crew-to-guest ratio is 1:2 as per the norm and employees are instructed to always be courteous and formal with guests. Employees usually work an intense schedule, 7 days a week. Most C employees remain on the payroll for 5 to 7 years.

Food also is a very important aspect of the cruise experience, and the number one reason clients return. Everything served onboard is prepared from scratch and about 200 people work in the kitchens. Kitchen processes are well planned and historical data is used to forecast all supplies for each meal.

At the end of every cruise, guests are provided with online survey. C has a remarkably high completion rate of 85%. The objective of the survey is not only feedback but also to be used as a branding tool. C has consistently received a high ranking in most of the scores calculated based on client feedback.

To determine: If on 2 successive cruises, C receives NPS scores of: Trip 1 – 78% “advocates”, 4% “neutrals”, 18% “detractors”, and Trip 2 – 70% “advocates”, 20% “neutrals”, 10% “detractors”, which score is better and why?

Answer 8

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Answer 9

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Answer 10

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Answer 11

Ch. 6.S - Prob. 1DQ Ch. 6.S - Define in statistical control.Ch. 6.S - Prob. 3DQ Ch. 6.S - Prob. 4DQ Ch. 6.S - Prob. 5DQ Ch. 6.S - Prob. 6DQ Ch. 6.S - Prob. 7DQ Ch. 6.S - Prob. 8DQ Ch. 6.S - Prob. 9DQ Ch. 6.S - Prob. 10DQ

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Chapter 6 Solutions