EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 6, Problem 22QA
Summary Introduction

To determine:The concept of buying centre along with the role of members of a buying centre.

Introduction:All the members of a company when meet together with buying a certain product in a place is called a buying centre/decision making unit. So involved person, engaged in the buying process is called buying decision centre.

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