EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 6, Problem 15QA
Summary Introduction
To determine:the concept of reference groups, and the way they influence the consumers.
Introduction:
The gatherings like neighbours, family members, workers, and significantly other close partners are normally called as Reference Group. Fundamental Organizations like universities, Schools, working communities, Consumer movement gatherings, Celebrities and even enrolment firms moreover falls under Reference Group.
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Chapter 6 Solutions
EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
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