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Chapter 5.S, Problem 2DQ
Summary Introduction

To Determine: The statement of sustainability of a company.

Introduction: Sustainability refers to accomplishing the wants of the current generation without compromising the potentiality of future generations to meet their wants. The sustainability concept comprises of three factors, namely; environment, social and social, which is also known as people, planet and profits. Sustainability emerged as part of corporate ethics in reaction to perceived public dissatisfaction over long term damage that a focus short term profits can cause.

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Considering contemporary challenges in business, analyze a real-world case where a company successfully navigated a major shift in its marketing strategy to adapt to changing market dynamics. Discussion Question and Prompt: Identify the key factors that contributed to the success of their marketing strategy in the face of contemporary issues. How can businesses draw insights from this case to inform their own marketing strategies amid current business challenges?
1) View the video Service Processing at BuyCostumes (10.41 minutes, Ctrl+Click on the link); what are your key takeaways (tie to one or more of the topics discussed in Chapter 3) after watching this video. (viddler.com/embed/a6b7054c)       Note: As a rough guideline, please try to keep the written submission to one or two paragraphs.       2) Orkhon Foods makes hand-held pies (among other products). The firm’s weekly sales of hand-held pies over the past seven weeks are given in the table. The firm’s operations manager, Amarjargal, wants to forecast sales for week 8.   Weeks Sales of hand-held pies(000s) 1 19 2 18 3 17 4 20 5 18 6 22 7 20   Forecast the week 8 sales using the following approaches:   a) Naïve approach b) 5-month moving average c) 3-month weighted moving average using the following weights: 0.50 for week 7, 0.30 for week 6, and 0.20 for week 5. d) Exponential smoothing using a smoothing constant of 0.30, assume a…

Chapter 5 Solutions

Operations Management: Sustainability and Supply Chain Management, Student Value Edition Plus MyLab Operations Management with Pearson eText -- Access Card Package (12th Edition)

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