Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 5.2, Problem 1LO
Summary Introduction
To identify: The 3 major types of social media platform.
Social media marketing is a process used to promote goods or service through digital tools or website. It is a media used by the users to exchange information, messages, content, data, and ideas.
Social media platform it the hub for an online community.
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Check out a sample textbook solutionStudents have asked these similar questions
State the disadvantages of using social media.
Explain how businesses develop social media plan and why is this plan important?
The use of social media platforms comes with a number of distinct benefits.
Chapter 5 Solutions
Contemporary Marketing
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- In what ways do offline social networks differ from their online counterparts? If there are any major differences, what are they?arrow_forwardExplore several methods for gathering information from various social media channels.arrow_forwardThere are several advantages to using social media and being able to link up with others.arrow_forward
- Using social media to interact with people and expand your network has multiple benefits.arrow_forwardDiscuss the process of Evaluation and Measurement of Social Media?arrow_forwardExplain the concept of Social CRM (sCRM) and its relevance in today's social media-driven business landscape.arrow_forward
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