Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 5.8, Problem 1LO
Summary Introduction

To identify: The most effective method of measurment for social media markerting.

Social media marketing is a process used to promote goods or service through digital tools or website. It is a media used by the users to exchange information, messages, content, data, and ideas.

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Explanation of Solution

The most effective method of measurment for social media mrkerting  is as follows:

Measure of engagement: Measures the total time spend in browsing the social media for exchange information, messages, content, data, ideas, and purchasing products and services. Engaged customers tend to purchase more and create positive image on the brand.

The measure of engagment is said to be the most effective method of measurment for social media mrkerting  because it increases the customer service, manage a crisis, market research and customer feedback.

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