Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
19th Edition
ISBN: 9781337537551
Author: William M. Pride, O. C. Ferrell
Publisher: Cengage Learning
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Question
Chapter 5, Problem 8DRQ
Summary Introduction
To discuss: Type of sampling design that is to be used in conducting survey of all homes with listed telephone numbers.
Sampling design is a mathematical function, probabaility of any sample that is drawn from the entire population. Every sample has an equal chance to be being drawn.
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Chapter 5 Solutions
Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
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