Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
19th Edition
ISBN: 9781337537551
Author: William M. Pride, O. C. Ferrell
Publisher: Cengage Learning
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Chapter 5, Problem 2DRQ
Summary Introduction
To discuss: The 5 steps in
Marketing research refers to the systematic collection, design, interpretation and recording of information mainly to solve the problems of the marketers and also to grab the opportunities.
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Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
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