Business Essentials (12th Edition) (What's New in Intro to Business)
Business Essentials (12th Edition) (What's New in Intro to Business)
12th Edition
ISBN: 9780134728391
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 5, Problem 5.8QA
Summary Introduction

To explain: The meaning of the statement “culture trumps mission” and how it affects the corporate strategy.

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2-3. What is the meaning of an organization’s mission?
Gather mission or vision statements from four different com-panies. What do they tell you about the organizations? Is their mission or vision reflected in the way they do business?
What are the major components of an effective mission?
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