Person X is the sales manager of a pharmaceutical company which has recently acquired the license for selling an allergy medicine in a dispenser which is unique. The owner of the company has increased the price 4 times since the demand will be very high. The dilemma for Person X is that middle-income people will find it harder to purchase the drug which was before was at a reasonable price. The owner has called everyone for a meeting to discuss the increase in price. To explain: The logical and business-based approach to be taken by the manager in this situation.

Question

Identify, in the correct order, the key steps which must be followed when developing a global strategy: a.Decide whether to globalize, where to globalize, how to globalize b. Decide whether to globalize, where to globalize, internationalize the core strategy c.Develop the core strategy, internationalize the core strategy, globalize the core strategy d.Develop the core strategy, locally market the core strategy, internalize the core strategy

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Chapter 5, Problem 5.23EE

Summary Introduction

Summary:

Person X is the sales manager of a pharmaceutical company which has recently acquired the license for selling an allergy medicine in a dispenser which is unique. The owner of the company has increased the price 4 times since the demand will be very high. The dilemma for Person X is that middle-income people will find it harder to purchase the drug which was before was at a reasonable price. The owner has called everyone for a meeting to discuss the increase in price.

To explain: The logical and business-based approach to be taken by the manager in this situation.

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