Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 5, Problem 5.7CTE
Summary Introduction
To determine: The way the concepts in continuous quality improvement are applied in the concepts of supplier development.
Introduction:
The process of collaborating with the suppliers in order to make an improvement in the manufacturing capabilities of the business is known supplier development.
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Marketing: An Introduction (13th Edition)
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