Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 5, Problem 5.5DQ
Summary Introduction
To determine: The way the business-to-business marketers use the different channels of the social and digital media to market their products, engage the customers, and managing the customer relationship in everyplace.
Introduction:
The practice where the business sells their goods or services to another business is known as the business-to-business situation.
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Marketing: An Introduction (13th Edition)
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