Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 5, Problem 5.3DQ
Summary Introduction
To discuss: The way that the demand and the market structure faced by the business marketers varies from that are faced by the consumer marketers.
Introduction:
The people who provide services behind the scene to the consumers are known as the business marketers. The business marketers buy the goods and services from different sectors. The people who directly sell the goods and services to the end consumers are the consumer marketers.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
How does the market structure and demand facedby business marketers differ from that faced byconsumer marketers? (AACSB: Written and OralCommunication)
Discuss trends impacting marketing and the implications of these trends on how marketers deliver value to customers. (AACSB: Written and Oral Communication)
How does market segmentation differ from market targeting?(AACSB: Written and Oral Communication)
Chapter 5 Solutions
Marketing: An Introduction (13th Edition)
Knowledge Booster
Similar questions
- Discuss trends in the natural environment of which marketers must be aware, and provide examples of companies’ responses to them. (AACSB: Written and Oral Communication)arrow_forwardShould marketers embrace the societal marketing concept with respect to foods or products that could be harmful to consumers? Discuss an example of a company embracing the societal marketing concept with respect to the obesity epidemic. (AACSB: Written and Oral Communication; Ethical understanding and reasoning)arrow_forwardIn the recent year, scope of marketing has increased to a greater extent. Comment & explainarrow_forward
- What is the market share, who are their customers, what country of origin, mission, company's unique selling proposition of Condé Nast?arrow_forwardDescribe your approach to marketing for the Home Care Agency. Who is your principal competitor? What are some strategies you can use to compete effectively? With Home Care Agency, would it be possible to partner with a competitor in producing/distributing a particular product? PLEASE EXPLAINarrow_forwardPrior to participating in this unit’s discussion: please read Principles of Marketing e-text: Chapter 1: Available at: http://open.lib.umn.edu/principlesmarketing/ , then, summarize the main points. Express how they relate to a situation you encountered. distinguish among needs, wants, demand, consumers, and the marketing principles. How does marketing occur and cite at least one example of marketing in real life and everyday situations?arrow_forward
- Questions: Marketing is marketing whether it concerns the consumer market or industrial market. Do you agree or disagree with this statement? Why? The term industrial marketing, business marketing, and business to business are often used to describe marketing in the industrial market. Which of these three terms do you believe best describes marketing to organizational customers? Explain your reasoning.arrow_forwardbusiness marketing (industrial, business-to business,B-to-B, or B2Bmarketing)?arrow_forwardWhat public policy issues are related to direct and digital marketing? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forward
- Define what is meant by marketing mix? And discuss how should M&S use itsmarketing mix in a synergistic way?arrow_forwardWhich of the five marketing management orientations best applies to Chick-fil-A?arrow_forwardHow did you grow as a marketing thinker after studying principles of marketing? (Consider what you learned, and what skills you have developed, changes in your mindset and knowledge, and about how what you learned connects with other content areas and with life)arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
