Concept explainers
Case summary:
Person JH is a college student who is passionate towards her fashion she shares her sense of fashion in her Blog JH. Person JH’s social influence made her to get an invitation for the Fashion Designer KS presentation in City NY fashion week after that she had blogged on the title “I had keep myself from drooling” that states about the collection.
The digital influencers like Person JH are given a payment for what they write on the blog and for posting photos in the Social media’s like I and P. Some of the digital influencers are paid with free trips. The best example is Person OL a personal style blogger who was invited by Company S to the southwest. The company also provided her a phone to post pictures on the Social media I with the company’s hashtag for their promotions.
Characters in the case:
- Person JH
- Person OL
- Fashion Designer KS
- Social media I
- Social media P
- City NY
- Company S
Introduction:
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
To summarize: The Federal Trade Commission (FTC) disclosure rules on utilizing social media in order to promote the services and product and determine whether the blogger that was reviewed in the previous question utilizes this rule.
Want to see the full answer?
Check out a sample textbook solutionChapter 5 Solutions
Marketing: An Introduction (13th Edition)
- Write an academic article on impact of Digital marketing of 400-450 words and follow proper academic writing structures with introduction, body paragraphs and conclusions. Also brainstorm and make an outline and mention the thesis statement.arrow_forwardThe governor of your state believes that more state funds need to be invested in preventing illness and accidents. He hires you as a social marketing with the mandate to raise consciousness about healthier life styles and to focus on two causes that will have the highest impact. How would you approach this assignment and what would you suggestarrow_forwardCreate a SOSTAC digital marketing plan for a 5-star hotel in London.arrow_forward
- Based on the product you selected for your marketing plan in Module 1, submit the following for your marketing plan: Promotion Strategy Social media design Facebook, twitter, etc.) TV Commercial Story Board Print ad Website ( does not have to be functioning) My project is an app called Mental Health Connect:arrow_forwardPretend you were the Head of Marketing for a brand of your choice. Your first task is to design a new social media campaign. Answer the following questions with the campaign in mind. What are the steps to designing an effective social media campaign? For each step, give an example of what you would do for your brand.arrow_forwardBeing the Digital Marketing Manager for Zara Brand, how would you plan the Social media strategies for each social maedia platforms. Also write how would you suggest to use the Email marketing and SEO/SEM for Zara fashion Brand.arrow_forward
- You are promoting a B2B Business of selling CRM(Customer Relationship Management) Software. What targeting options would you use to run your LinkedIn campaign? Explain all the methods of marketing in Linkedin.arrow_forwardBased on the chapter readings and one other source, discuss the relevance and significance of an Executive Summary in the formulation of a Social Media Marketing Plan. As a recent College Graduate and a new founder of an Online Gaming Company, list 2 social media platforms and discuss 3 marketing considerations you will adopt for your platforms that you strongly believe are significant to grow your customer base and build brand awareness. Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims. Digital Marketing Raj Sachdevarrow_forwardUse the Internet to find a post of your interest regarding a social media marketing campaign from the past three months for a consumer product. Determine the type of personas (e.g., creator, conversationalist, critic, collector) regarding the social technographics profile of the poster and the intended goal of the post. Include the source of your chosen post in your discussion.arrow_forward
- DO NOT COPY PASTE FROM OTHER I WILL TRACK IT!! Watch the video (https://www.yxutxbx.com/watch?v=NnW0UB8cm6Q), elaborating more about the benefits of digital marketing. Can you still think of well-known and successful companies/businesses, either in the local or global scene, that haven’t explored yet the route of direct and digital marketing? EXPOUND WELL AND LONG! change the x of the streaming site into its original one (yt) for it to be valid since if i posted this the original it will not be accepted. ANSWER THIS COMPREHENSIVELY AND GOOD!arrow_forwardImagine you are the marketing director for ZARA: a) suggest how you would evaluate the threats posed by online retailers B) outline and justify the objectives you would set for a digital strategy designed to combat these threats. ZARA is a Spanish apparel retailer based in Spain. use practical and real examples to explain.arrow_forwardChoose two different online companies and for each, try to identify the social, mobile, and local marketing efforts the company has implemented. Do they use social plugins on their websites? Do they have a Facebook page? If so, visit those pages to see how they are using them. How is the Facebook page different from the company’s website? Can you identify how the firms use mobile marketing? Use your smartphone or tablet to access their apps, if they have one, and websites. Are their websites designed specifically for each platform? In conclusion, compare and critically contrast these firms, and make recommendations for how you, as a marketing manager, would improve their effectiveness.arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning