GI Company has provided money for job training and placement programs by its chain of thrift stores. Everyone thinks that the thrift stores are low-class and musty operation, but GL Company has changed such perceptions by focusing on the concepts of consumer behavior . The company even recognizes certain factors on how customer makes purchasing decisions. Later, the company was able to maximize customer value through offering the right mix of goods and services at an affordable price. Character in the case: Company GI Marketing: The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing. To discuss: The different types of customers of GI Company.

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Chapter 5, Problem 5.14VC

Summary Introduction

Case summary:

GI Company has provided money for job training and placement programs by its chain of thrift stores. Everyone thinks that the thrift stores are low-class and musty operation, but GL Company has changed such perceptions by focusing on the concepts of consumer behavior. The company even recognizes certain factors on how customer makes purchasing decisions. Later, the company was able to maximize customer value through offering the right mix of goods and services at an affordable price.

Character in the case:

Company GI

Marketing:

The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.

To discuss: The different types of customers of GI Company.

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