Case summary:
GI Company has provided money for job training and placement programs by its chain of thrift stores. Everyone thinks that the thrift stores are low-class and musty operation, but GL Company has changed such perceptions by focusing on the concepts of
Character in the case:
- Company GI
Marketing:
The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.
To discuss: The different types of customers of GI Company.

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