EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 5, Problem 5.23MML
Summary Introduction

To discuss: The various stages of the consumer decision process and how Person X and his family utilize this way for purchasing purpose.

The purchasing behavior of the households and the individuals for their personal consumption is known as the consumer buying behavior. Thus, the individuals and the households are known as the final consumers.

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