EBK MARKETING
EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
Question
Book Icon
Chapter 5, Problem 3QA
Summary Introduction

To determine: The concept of big data and some of its competitive advantages

Introduction: The set of facts figure details collected for analysis or reference are celled as data. Companies maintain data through database management and analyze data to get valuable information from it for decision making purpose.

Blurred answer
Students have asked these similar questions
What does the expression "Big Data" mean? What advantages does big data have for competition?
What exactly is meant by the term "Big Data"? What are the benefits of Big Data to competitors?
What are the primary benefits of using data warehousing for business intelligence and analytics?
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning