Principles of Economics (12th Edition)
Principles of Economics (12th Edition)
12th Edition
ISBN: 9780134078779
Author: Karl E. Case, Ray C. Fair, Sharon E. Oster
Publisher: PEARSON
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Chapter 5, Problem 2.4P

A sporting goods store has estimated the demand curve for a popular brand of running shoes as a function of price. Use the diagram to answer the questions that follow.

Chapter 5, Problem 2.4P, A sporting goods store has estimated the demand curve for a popular brand of running shoes as a

  1. a. Calculate demand elasticity using the midpoint formula between points A and B, between points C and D, and between points E and F.
  2. b. If the store currently charges a price of $50, then increases that price to $60, what happens to total revenue from shoe sales (calculate P × Q before and after the price change)? Repeat the exercise for initial prices being decreased to $40 and $20, respectively.
  3. c. Explain why the answers to a. can be used to predict the answers to b.
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