Mylab Operations Management With Pearson Etext -- Access Card -- For Operations Management: Sustainability And Supply Chain Management (13th Edition)
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Chapter 5, Problem 13DQ
Summary Introduction

To determine: The meaning of “moment of truth” in the service design.

Service design:

It is the activity of scheduling and gathering people, infrastructure, and communication and material components in a service to enhance the interaction between customer and service providers.

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Mylab Operations Management With Pearson Etext -- Access Card -- For Operations Management: Sustainability And Supply Chain Management (13th Edition)

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