MARKETING-INFUSE ACCESS CARD
MARKETING-INFUSE ACCESS CARD
20th Edition
ISBN: 9780357805213
Author: Pride
Publisher: CENGAGE L
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Chapter 4.2, Problem 3C
Summary Introduction

Case summary:

Person L is the founder of the Company S designs. The company is a social concern and design company which uses this business to mainly empower the women. She discovered that many high schools girls were return to their village to work for 9 months before entering the university and saves money for their tuition.

The most of the girls discontinues their education because of family financial situation. She formed a work study model for the women in Country UG. They likes to offer employment in those 9 months to earn more revenue for their college. Person L’s husband Person B also joined with her to achieve her goals.

Later she faced more struggles in investing in a reality show. The major mistake is that she and his husband were hiring more sale person and more money on development. Later many companies came forward to investment tin Company S. the company becomes the largest footwear’s manufacturer and also a social concerned organization. It employed more than 65 women in Country U.

Now, the company support s and cares more women in education.

Characters in the case:

Person L-: The founder of Company S

Person B- Husband of Person L

To discuss: Whether there are any ethical risks which are associated in implementing the strategies of Company S

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I need help with completing the following  Been tasked with working as part of a marketing team to perform a 4P analysis to present to your leadership. You will first share the information with the team for feedback and consensus. Marketing Plan Proposal Product Strategy How can I decribe the product or service. Justifing the need for the product or service. Pricing Strategy How can I Explain the cost of the product or service. Placement Strategy How can I Describe the delivery method of the product or service. Promotion Strategy What Propose a process to promote your product or service within the community.
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