The lesson about new product development that this story tells. Case summary: In the given case, VP is a popular brand of all kinds of pickles and folks decided about the market for large pickle slices which are made from bringing cucumbers. Therefore, to make large slices of pickles, they need large cucumbers which created a problem for them because at that time large cucumbers didn’t exist. To find out large cucumbers they crossed a variety of cucumber types and they needed to wait for several weeks because cucumber plants need time to get mature. Then, through a number of attempts and tries, they found large cucumbers but the taste of these cucumbers was not good. After that, they again went through different varieties of cucumbers and waited for other several weeks to get results but this time, they found large cucumbers with good taste. But then, one more issue arose when the pickle slicing equipment was broken down while larger pickles were trying to slice. Therefore, they need to design new equipment for slicing the larger size pickles.

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Chapter 4.2, Problem 1.2RQ

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To explain: The lesson about new product development that this story tells.

Case summary: In the given case, VP is a popular brand of all kinds of pickles and folks decided about the market for large pickle slices which are made from bringing cucumbers. Therefore, to make large slices of pickles, they need large cucumbers which created a problem for them because at that time large cucumbers didn’t exist. To find out large cucumbers they crossed a variety of cucumber types and they needed to wait for several weeks because cucumber plants need time to get mature. Then, through a number of attempts and tries, they found large cucumbers but the taste of these cucumbers was not good. After that, they again went through different varieties of cucumbers and waited for other several weeks to get results but this time, they found large cucumbers with good taste. But then, one more issue arose when the pickle slicing equipment was broken down while larger pickles were trying to slice. Therefore, they need to design new equipment for slicing the larger size pickles.

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Negotiators can gain several benefits from using the strategy of multiple equivalent simultaneous offers. By offering multiple options it reduces the chance of rejection. It also improves the chances of reaching reaching an agreement. By presenting multiple offers, it shows you are flexible. agree with the post

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The strategy of Multiple Equivalent Simultaneous Offers involves presenting several equally valuable options to the other party during negotiations. This approach benefits negotiators by creating flexibility and increasing the chances of finding a mutually agreeable solution. By offering multiple options, negotiators show that they are open to compromise, which can build trust and make the negotiation process smoother. It also helps avoid getting stuck on one issue, as the other party can choose from several alternatives that meet their needs. In my experience, using MESOs in a work negotiation helped both parties reach an agreement more quickly because each option was carefully thought out to address different needs, and this made it easier for us to settle on one that worked for both sides. This strategy can also reveal what is most important to the other party, helping negotiators understand their priorities better. agree or disagree with the post