Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 4, Problem 8QA
Summary Introduction
To discuss: The purpose of causal research and how it differs from descriptive research.
Introduction: Causal research is a research study which studies the cause- and- effect relationship. It is a kind of explanatory research which mainly explains the cause and effect relationship between two variables.
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Marketing: Real People, Real Choices (9th Edition)
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