EBK ESSENTIALS OF MIS
EBK ESSENTIALS OF MIS
12th Edition
ISBN: 8220101459305
Author: LAUDON
Publisher: PEARSON
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Chapter 4, Problem 7DQ
Program Plan Intro

Behavioral targeting

Behavioral targeting is referred as following an individual history of browsing behavior on different web sites.

  • The target is to tracking the user interests and intentions that revealing them to advertisements.

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