EBK ESSENTIALS OF MIS
12th Edition
ISBN: 8220101459305
Author: LAUDON
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 4, Problem 7DQ
Program Plan Intro
Behavioral targeting
Behavioral targeting is referred as following an individual history of browsing behavior on different web sites.
- The target is to tracking the user interests and intentions that revealing them to advertisements.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Assessment:
1. What are the negative implications of Illegal Pyramiding to an individual?
2. What are the negative implications of illegal pyramiding to the economy?
3. What are the negative implications of Illegal Pyramiding to the Society?
4. (In your own opinion) Why do people, having heard of major cases of pyramiding schemes in the
past, still get ensnared on the same trap by these fraudsters?
5. If you get invited by a friend to join a network where you are most probably doubting the
legitimacy, how would you tell him/her that you refuse to join?
Need answer. Thank you.
What are the negative implications of Illegal Pyramiding to the Society?
Knowledge Booster
Similar questions
- How can you identify cash-related employee fraud schemes when they go beyond the standard procedures?arrow_forwardhow can ideas from the identity management lifecycle be applied to helping an organization's workforce,at all levels, defend against sophisticated social engineering attack attempts? ( choose all that apply)arrow_forwardMachine Learning and Data Analytics Describe the concepts of machine learning and data analytics and how applying them to cybersecurity will evolve the field. Are there companies providing innovative defensive cybersecurity measures based on these technologies? If so, what are they? Would you recommend any of these to the CTO?arrow_forward
- "Accountability" - As we've started discussing IT security breaches are continually in the news. Several of these events have led to Personally Identifiable Information (PII) being leaked such as social security numbers, credit card information or simply embarrassing personal details. In many of these cases company Executives have been fired or forced to resign. Do you think that these dismissals have or have not been warranted? Please explain your reasoning Please: Don't use Chatgptarrow_forwardWhat kind of an impact can mining data have on people's right to personal privacy and safety?arrow_forwardIn recommender systems, usually, implicit feedback comprises a _______ matrix, while explicit feedback comprises a _______ matrix. dense, sparse sparse, densearrow_forward
- What are the Payback Screening's Drawbacks?arrow_forwardHave you ever seen someone being victimised by online bullying or harassment? When you initially learned about the scenario, how did you feel? How did you get to the conclusion that the individual had been the target of bullying before your intervention?arrow_forwardComputer Science - Forensics Compare a business case to a Return of Investment (ROI) plan. Are they the same? If not, what are the differences?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles of Information Systems (MindTap Course...Computer ScienceISBN:9781285867168Author:Ralph Stair, George ReynoldsPublisher:Cengage Learning
Management Of Information SecurityComputer ScienceISBN:9781337405713Author:WHITMAN, Michael.Publisher:Cengage Learning,
Fundamentals of Information SystemsComputer ScienceISBN:9781337097536Author:Ralph Stair, George ReynoldsPublisher:Cengage Learning
Principles of Information Systems (MindTap Course...
Computer Science
ISBN:9781285867168
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning
Management Of Information Security
Computer Science
ISBN:9781337405713
Author:WHITMAN, Michael.
Publisher:Cengage Learning,
Fundamentals of Information Systems
Computer Science
ISBN:9781337097536
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning