EBK ESSENTIALS OF MIS
12th Edition
ISBN: 8220101459305
Author: LAUDON
Publisher: PEARSON
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Chapter 4, Problem 18MLM
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Digital technology trends:
Following are the five digital technology trends that raise ethical issues for business firms and managers.
1. Citizen AI: Incresing AI to help business firms and society
Artificial Intelligence (AI) raises in its abilities, so does its effect on public’s lives. So, the users want to explain, direct and offer limits for the AI system.- Business firms and managers are watching to exploit on Artificial Intelligence’s latent; therefore, they should recognize this effect.
- Artificial Intelligence will not simply capable to scale operations, but also adjust to new requirements through response loops from other organized prototypes.
- It is the duty of technical experts (that is business firms and managers). Still, the report describes the choice of the numerous types of learning that descent under the AI group.
- Talking Advertisements, a digital technology specifying in mass-scale programmatic media trade.
Example:
- Alon Braun is the advertising technology professional, the CEO, established a media BI Artificial Intelligence (AI) system named “1NMAN”.
- He says, the system is trained with the business firm’s primary values before determining on the precise media buy station.
2. Extended Reality: The end of distance
- Virtual and improved reality technologies are changing the way business firms and managers live and work.
- This technology eliminating the space between business firms, managers, information, and practices.
- The report described through immersive practices, businesses may beat capability in thousands of talents from anywhere in the world.
- Through applications and business firms, immersive practices are forceful business firms to not simply contemplate differently about what is probable, however also to generate innovative answers that avoid the distance-based tasks they face today.
Example:
- BMW delivers an AR-driven examination of its models. This technology permits business firms and managers (that is people) to get inside the car to experience what it sensations identical to driven one.
- That gives an expressive association that no other expertise or marketing method has been capable to transport. There are infinite presentations for advertising with this technology.
3. Data Veracity: The importance of trust
- Business firms and managers face different kind of liability by altering themselves to track on data...
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