EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 4, Problem 4.14MA
Summary Introduction

Case summary:

The television rating is depends on the particular survey done by Company N. Because of this the favorite shows many might be stopped due to low rating.

Characters in case:

  • Company

To determine: The sample size for a population of 1 billion, 10,000 and 100, confidence level of 95%, confidence interval of 5% and its effects.

Marketing research:

Marketing research is an organized design, meeting of data, investigating on the collected data, and reporting of data according to the marketing situation.

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