EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 4, Problem 4.14MA
Summary Introduction
Case summary:
The television rating is depends on the particular survey done by Company N. Because of this the favorite shows many might be stopped due to low rating.
Characters in case:
- Company
To determine: The
Marketing research is an organized design, meeting of data, investigating on the collected data, and reporting of data according to the marketing situation.
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