EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 4, Problem 4.5DQ
Summary Introduction
To discuss: The differences and similarities on the research when it is conducted in domestic and international market.
Marketing research is an organized design, meeting of data, investigating on the collected data, and reporting of data according to the marketing situation.
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