Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 4, Problem 4.12MA
Summary Introduction
Case summary:
Many companies use the metadata method as they use the advanced technologies for posting, twitting and talking but people are not aware that their personal data are taken to identify them. There are various mobile devices in county U and more than 60 % of the purchases are through credit cards.
Introduction:
Meta data refers to the set of data which provides the information regarding the other data.
To discuss: Whether it is ethical for marketers using metadata to link customers with credit transactions.
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Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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