Many companies use the metadata method as they use the advanced technologies for posting, twitting and talking but people are not aware that their personal data are taken to identify them. There are various mobile devices in county U and more than 60 % of the purchases are through credit cards. Introduction: Meta data refers to the set of data which provides the information regarding the other data. To discuss: Whether it is ethical for marketers using metadata to link customers with credit transactions.

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Chapter 4, Problem 4.12MA

Summary Introduction

Case summary:

Many companies use the metadata method as they use the advanced technologies for posting, twitting and talking but people are not aware that their personal data are taken to identify them. There are various mobile devices in county U and more than 60 % of the purchases are through credit cards.

Introduction:

Meta data refers to the set of data which provides the information regarding the other data.

To discuss: Whether it is ethical for marketers using metadata to link customers with credit transactions.

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Answer 2

Question

Chapter 4, Problem 4.12MA

Summary Introduction

Case summary:

Many companies use the metadata method as they use the advanced technologies for posting, twitting and talking but people are not aware that their personal data are taken to identify them. There are various mobile devices in county U and more than 60 % of the purchases are through credit cards.

Introduction:

Meta data refers to the set of data which provides the information regarding the other data.

To discuss: Whether it is ethical for marketers using metadata to link customers with credit transactions.

Expert Solution & Answer

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Check out a sample textbook solution

See solution

Answer 3

Question

Chapter 4, Problem 4.12MA

Summary Introduction

Case summary:

Many companies use the metadata method as they use the advanced technologies for posting, twitting and talking but people are not aware that their personal data are taken to identify them. There are various mobile devices in county U and more than 60 % of the purchases are through credit cards.

Introduction:

Meta data refers to the set of data which provides the information regarding the other data.

To discuss: Whether it is ethical for marketers using metadata to link customers with credit transactions.

Expert Solution & Answer

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Answer 4

Question

Chapter 4, Problem 4.12MA

Summary Introduction

Case summary:

Many companies use the metadata method as they use the advanced technologies for posting, twitting and talking but people are not aware that their personal data are taken to identify them. There are various mobile devices in county U and more than 60 % of the purchases are through credit cards.

Introduction:

Meta data refers to the set of data which provides the information regarding the other data.

To discuss: Whether it is ethical for marketers using metadata to link customers with credit transactions.

Expert Solution & Answer

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Answer 5

Chapter 4, Problem 4.12MA

Summary Introduction

Case summary:

Many companies use the metadata method as they use the advanced technologies for posting, twitting and talking but people are not aware that their personal data are taken to identify them. There are various mobile devices in county U and more than 60 % of the purchases are through credit cards.

Introduction:

Meta data refers to the set of data which provides the information regarding the other data.

To discuss: Whether it is ethical for marketers using metadata to link customers with credit transactions.

Answer 6

Chapter 4, Problem 4.12MA

Summary Introduction

Case summary:

Many companies use the metadata method as they use the advanced technologies for posting, twitting and talking but people are not aware that their personal data are taken to identify them. There are various mobile devices in county U and more than 60 % of the purchases are through credit cards.

Introduction:

Meta data refers to the set of data which provides the information regarding the other data.

To discuss: Whether it is ethical for marketers using metadata to link customers with credit transactions.

Answer 7

Chapter 4, Problem 4.12MA

Summary Introduction

Case summary:

Many companies use the metadata method as they use the advanced technologies for posting, twitting and talking but people are not aware that their personal data are taken to identify them. There are various mobile devices in county U and more than 60 % of the purchases are through credit cards.

Introduction:

Meta data refers to the set of data which provides the information regarding the other data.

To discuss: Whether it is ethical for marketers using metadata to link customers with credit transactions.

Answer 8

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Answer 9

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Answer 11

Ch. 4 - Prob. 1ALC Ch. 4 - Prob. 1BLC Ch. 4 - Prob. 2ALC Ch. 4 - Prob. 2BLC Ch. 4 - Prob. 4.1DQ Ch. 4 - Prob. 4.2DQ Ch. 4 - Prob. 4.3DQ Ch. 4 - Prob. 4.4DQ Ch. 4 - Prob. 4.5DQ Ch. 4 - Prob. 4.6CTE

Solution Summary: The author explains that it is ethical for marketers to use metadata to link customers with credit transactions.

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