Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 4, Problem 4.9MA
Summary Introduction
Character in case:
People started to use the social media on daily basis. Before people can use 140 characters or less but recently they can use 500 million tweets. The stream of tweets is known as fire hose. The information of users in twitters is sold to the other companies for money. Twitter purchased one of the information providers called Gnip and only limited companies have access to fire hose. Gnip also mines information from Facebook, Tumblr, Google+ and other medias. This information are helpful for many multinational companies to know about the consumers easily.
Characters in case:
Social media like twitter, Facebook, Tumblr, and other social media.
To discuss: The value of social data for marketers
Introduction:
Social data refers to the information of social media users shared by them publically.
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Chapter 4 Solutions
Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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