Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 4, Problem 2ALC
Summary Introduction
To discuss: The role of marketing information system.
Introduction:
Marketing information system (MIS) is the information about the market, consumer, and their needs and preferences.
Summary Introduction
To discuss: The individual components linked with MIS and their contribution.
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Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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