Chapter 4, Problem 4.11E

Summary Introduction

To determine:

How a business Facebook page creates an audience profile?

Introduction:

Developing an audience profile is important for any business to function especially if you are planning to work online and via Facebook where online media is important and where profiles are the main way it which it functions. For an audience to be interested in the message that is being delivered, the message has to be curtailed to their needs and must be audience appropriate. A very important thing is to grab their attention and to keep them interested in it. To do this, the reach of the message, the relevance of the message all plays important roles in succeeding in this aspect.