Character in case: People started to use the social media on daily basis. Before people can use 140 characters or less but recently they can use 500 million tweets. The stream of tweets is known as fire hose. The information of users in twitters is sold to the other companies for money. Twitter purchased the one of the information provider called Gnip and only limited companies have access to fire hose. Gnip also mines information from Facebook, Tumblr, Google+ and other media. This information is helpful for many multinational companies to know about the consumers easily. Characters in case: Social media like twitter, Facebook, Tumblr, and other social media. To find: The media and the way through which the company G gets the email data.

Question

Want to see the full answer?

Answer 1

Question

Chapter 4, Problem 4.10MA

Summary Introduction

Character in case:

People started to use the social media on daily basis. Before people can use 140 characters or less but recently they can use 500 million tweets. The stream of tweets is known as fire hose. The information of users in twitters is sold to the other companies for money. Twitter purchased the one of the information provider called Gnip and only limited companies have access to fire hose. Gnip also mines information from Facebook, Tumblr, Google+ and other media. This information is helpful for many multinational companies to know about the consumers easily.

Characters in case:

Social media like twitter, Facebook, Tumblr, and other social media.

To find: The media and the way through which the company G gets the email data.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

We made our own company its called BullsEye Co. its a promotion business that promotes Spotify. we need to create our own STP can you tell me what information I am missing so you could help me?

300 words: What are the benefits of using email in marketing to fly over canada? Why fly over canada? What is the impact of using email? What's the connection between using email and the web and youtobe and social media?

DO NOT COPY PASTE FROM OTHER I WILL TRACK IT!! AND REPORT! Watch the video (https://www.you tube.com/ watch?v=NnW0UB8cm6Q), elaborating more about the benefits of digital marketing. Can you still think of well-known and successful companies/businesses, either in the local or global scene, that haven’t explored yet the route of direct and digital marketing? Give at least 1 example of such companies and discuss their current traditional marketing efforts. Do you think they can still survive today and even tomorrow’s marketplace by sticking to traditional marketing strategies alone? If they should already start incorporating digital marketing strategies in their current efforts, suggest at least 1 specific digital marketing tool that they can start using, and then discuss how this tool can help them sustain strong & profitable customer relationships at present. ANSWER COMPREHENSIVE AND CHANGE THE X IN YT TO BE VALID SINCE THIS WON'T BE POSTED WITH AN EXTERNAL LINK SATISFY ALL…