Chapter 4, Problem 1PTS

Summary Introduction

To determine:

The creative solutions your group can come up to deal with the problem mentioned in the given case.

Case summary:

You are a sales manager of Brinkers which is a machine tool parts manufacturing company. Carter Hererra is the production manager and scheduler of the organization. Customers of the company are upset about the late deliveries of their orders however, Carter is not at all concerned about the aftermaths of late deliveries. According to him it doesn't matter if the customers have to wait for couples of extra days or weeks for their delivery because after all they are getting the best deals. On the other hand a customer doesn't feel that way and are disappointed about the late deliveries.

Interpretation:

You as a sales manager have to deal at both ends in a manner that doesn't disappoint any one of them and thus at the same time maintaining a soothing relationship between the organization and its customers.