MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 4, Problem 12QA
Summary Introduction
To discuss: The unique issues while collecting the data online by researcher.
Introduction: Online data collection is easy, cost efficient and quick.Online data collection helps the researcher in conducting the research in cheapest and quickest manner but there are certain limitations which need to be checked like every other data collection method.
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