MARKETING: REAL PEOPLE...ACCESS CARD
MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 4, Problem 11QA
Summary Introduction

To discuss: In details the steps of market research process.

Introduction: Market research process is a series of steps involved in conducting a research process. This starts with defining the research problem and ends with preparation of research report.

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