Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 3.6, Problem 3.9LR
Summary Introduction

To determine: The way the Better Business Bureau encourages companies to go with the standards of commerce

Introduction:

The government has given many legislation in order to make a competitive business climate and the protection of the consumers. The best alternative to the government is the self-regulation.

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How does the Better Business Bureau encourage companies to followits standards for commerce?
Why do governments choose to regulate business?
Please explain the three components of the external business environment: Technology, Market, and Government Regulations.
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