Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 3, Problem 5AMK
Summary Introduction

To determine: The changes that took place in the brewing industry in terms of continuum of competition.

Introduction:

The oligopolistic market has only few sellers who are highly sensitive for the marketing strategies and pricing.

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The Five Forces Model of Competition   The character and complexities of competitive forces are rarely the same from one industry to another and must be thoroughly understood to answer such questions as: “Where are we now?” Michael Porter’s Five Forces Competitive Model is the most widely used tool in business today in determining the competitive intensity and therefore attractiveness of a particular industry.   This model, as depicted in Figure 3.3, holds that competitive forces affecting industry attractiveness go beyond rivalry among competing sellers and include pressures stemming from four coexisting sources. The five competitive forces affecting industry attractiveness are listed below:   1. Competitive pressures stemming from buyer bargaining power. 2. Competitive pressures coming from companies in other industries to win buyers over to substitute products. 3. Competitive pressures stemming from supplier bargaining power. 4. Competitive pressures associated with the…
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