Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 3, Problem 8AMK
Summary Introduction

To develop: The “Code of Business Practices” for a new online store, whether the code address privacy, advertising, use by children and determine the importance of self regulation.

Introduction:

The government has given many legislation in order to make a competitive business climate and the protection of the consumers. The best alternative to the government is the self-regulation.

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