Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 3.4, Problem 10TP
Summary Introduction

To determine: The term ethnocentricity and its affect to global success.

Introduction:

Ethnocentricity refers to a faith that one country’s culture or ethnic group is superior than another country’s culture.

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