Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 3.1, Problem 3.1AQ
Summary Introduction
To determine: The cultural factors that Country U’s sports franchise must overcome in order to increase popularity abroad.
Introduction:
Cultural factors are those factors which comprises of belief, traditions, moral values, ethics, language, laws which are adopted by a nation, a society or a community.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
With all the problems facing companies that go global, why are so many companies choosing to expand internationally? What are the advantages of expanding beyond the domestic market? Also, in terms of consumer behavior, are the cultures of the world becoming more similar or more different?
You are conducting an international survey concerning possible acceptance of a new leisure activity: space tourism. One issue that can influence whether individuals in a country find this new concept interesting is culture.
Discuss what cultural traits can be used to measure general acceptance of space tourism by country. Then, determine which countries are ideal to target for initial commercialization. Explain why.
Products must be adapted to accommodate national differences arising from customer preferences and each market’s economic conditions, climate, culture, and language. Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia.
Chapter 3 Solutions
Understanding Business
Ch. 3.1 - Prob. 3.1AQCh. 3.2 - Prob. 3.2AQCh. 3.2 - Prob. 1TPCh. 3.2 - Prob. 2TPCh. 3.2 - Prob. 3TPCh. 3.2 - Prob. 4TPCh. 3.3 - Prob. 3.3AQCh. 3.3 - Prob. 3.3BQCh. 3.3 - Prob. 3.3CQCh. 3.3 - Prob. 5TP
Ch. 3.3 - Prob. 6TPCh. 3.3 - Prob. 7TPCh. 3.3 - Prob. 8TPCh. 3.4 - Prob. 3.4AQCh. 3.4 - Prob. 9TPCh. 3.4 - Prob. 10TPCh. 3.4 - Prob. 11TPCh. 3.4 - Prob. 12TPCh. 3.5 - Prob. 3.5AQCh. 3.5 - Prob. 3.5BQCh. 3.5 - Prob. 13TPCh. 3.5 - Prob. 14TPCh. 3.5 - Prob. 15TPCh. 3.5 - Prob. 16TPCh. 3.6 - Prob. 3.6AQCh. 3.6 - Prob. 17TPCh. 3.6 - Prob. 18TPCh. 3.6 - Prob. 19TPCh. 3.6 - Prob. 20TPCh. 3.6 - Prob. 1MEDCh. 3 - Prob. 1CTCh. 3 - Prob. 2CTCh. 3 - Prob. 3CTCh. 3 - Prob. 4CTCh. 3 - Prob. 1DWSCh. 3 - Prob. 2DWSCh. 3 - Prob. 3DWSCh. 3 - Prob. 4DWSCh. 3 - Prob. 6DWSCh. 3 - Prob. 1VCCh. 3 - Prob. 2VCCh. 3 - Prob. 3VC
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.Similar questions
- Many Multi-national Corporations (MNCs) have made significant cultural blunders when attempting to introduce or debut products in foreign or overseas markets. Explain the term "multi-cultural marketing" and how a multi-national corporation such as Pepsi Cola or KFC, could utilize this strategy to avoid marketing blunders when introducing new products to your country (use examples to support your answer).arrow_forwardChina and India have been the world's fastest-growing economies in recent years, and Brazil is becoming a major force in international commerce. Write a short essay that summarizes how these three countries are changing the landscape of international business, and describe the arena in which each excels. Then choose some type of business that you would like to be involved in, and describe how and why you, as a manager in that business, would choose to work with other organizations in one of these three countries.arrow_forwardSummary based on the soap business in England: a) Reiterate your assessment of the political, economic, business, market opportunity, culture, market entry mode for the reader.arrow_forward
- Hello, can you help me answer this question in min 900 words please? "Why is it important for international marketers to undertake a political risk analysis?" This is a question for my international Marketing course. Thanks in advance!arrow_forwardThink about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.arrow_forwardA company's market entry strategy is critical in the success of that business. Name a local business in Jamaica and discuss a possible global market entry strategy that this business can use to enter an international market of your choice. In your discussion, justify your choice of international market and reasons for selecting this market entry strategy.arrow_forward
- “Tourism should be banned in order to protect local environments, cultures and economies.” To what extent do you agree with this statement? Evaluate the impact of tourism in these three areas.Write up should be a minimun of 1500 words and it should contain references.arrow_forwardYou are the owner of the British fast-food restaurant chain “Burger Queen”. You have decided to expand abroad and have to determine the best mode of foreign market entry. In this context, answer BOTH parts of the question. What are the possible modes of market entryarrow_forwardcomparison of Pakistan with America for travel agency business on the basis of hofstede cultural dimensions? please I want comparison for travel agency business of Pakistan with other countries in context of hofstede cultural dimensionsarrow_forward
- Based on your knowledge of the factors and conditions that encourage tourism, find articles that could explain the popularity of travel and tourism destinations such as Canada, Costa Rica, France, Macao, New Zealand, Spain, Thailand, and the Philippines. List the things that popular destinations have in common as well as the things that maybe missing in less popular destinations.arrow_forwardYou work for a company that designs and manufactures personal computers. Your company’s R&D centre is in Michigan. The computers are manufactured under contract in Taiwan. Marketing strategy is delegated to the heads of three regional groups: a North American group (based in Chicago), a European group (based in Paris), and an Asian group (based in Singapore). Each regional group develops the marketing approach within its region. In order of importance, the largest markets for your products are North America, Germany, Great Britain, China and Australia. Your company is experiencing problems in its product development and commercialization process. Products are late to market, the manufacturing quality is poor, costs are higher than projected, and market acceptance of new products is less than hoped for. What might be the source of these problems? How would you fix them?arrow_forwardA market entry strategy is the planned method of delivering goods or services to a target market and distributing them there. Once a firm decides to enter a foreign market, the question arises as to the best mode of entry. Explain advantages and disadvantages of different entry modes that Marketers must need to consider when enter the foreign market. Use critical approach to address the issues.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios