Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
Question
Book Icon
Chapter 3.3, Problem 5TP
Summary Introduction

To determine: The advantage and disadvantage of a firm using license as a method of entry in global markets.

Introduction:

A licensing is an agreement between the licensor and licensee where the licensor give the right to use its intangible property and in return he receives royalty.

Blurred answer
Students have asked these similar questions
How can joining a trade fair help my Start-up business reach new target groups to sell as well as solicit new suppliers or even investing partners?
What are the advantages and disadvantages of Apple’s tight control of licensing?
How can companies ensure the security of their data and intellectual property when outsourcing website development to third-party vendors?
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College