Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 3, Problem 6ALR
Summary Introduction
To Discuss: The reasons on marketers monitoring the technological environment.
Introduction: A marketer is an individual whose obligations incorporate the recognition of the goods and services wanted by a group of purchasers, in addition to advertising of those products and services for an organization.
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Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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