Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 3, Problem 1ALR
Summary Introduction
To discuss: The reasons environmental scan an important activity for marketers.
A marketer is an individual, whose obligations incorporate the recognition of the goods and services wanted by a group of purchasers, in addition to advertising of those products and services for an organization.
Expert Solution & Answer
Explanation of Solution
Environmental scanning is the procedure of gathering data about the exterior marketing condition to recognize and translate potential latest developments. It is critical to marketers since it causes them to examine data and choose whether these developments speak to circumstances or dangers to the organization. They would then be able to decide the best reaction to a specific environmental change or ecological change.
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