EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
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Chapter 3, Problem 4QA
Summary Introduction

To define: The term strategic business unit and the difference of strategic planning at corporate and SBU level.

Introduction: strategic business unit is a separate and independent unit of a large business which focuses on a specific segment of customers only. It has a discrete market plan to gain profit with a specific ranges of products.

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You will be presented with a situation showing the details of how a company is currently working, a manufacturing plant with various stand-alone computers and printers, and you will research and determine the best configuration to help the manufacturing plant network their computers and include connections to the Internet for all computers. You will need to explain and support the decisions and be able to explain how the changes will benefit the manufacturing plant, including describing how the changes will be managed and implemented.
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