EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
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Chapter 3, Problem 3QA
Summary Introduction
To define: Meaning of mission statement and role of planning process.
Introduction: A mission statement means the goals that the organization aims to achieve by implementing the strategic plan which explains the purpose of organization. The reasons what it need to achieve for its products, customers and resources.
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