Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Question
Chapter 3, Problem 3.5DQ
Summary Introduction
To discuss: The response of the marketers towards the changing environment.
Marketing environment of the company consists of forces and actors outside the management. These factors affect the managements marketing ability to have a successful and smooth relationship towards the customers.
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