Case summary:
In the relatively recent past, Company S was the market chief in consumer electronics. Everybody possessed at any rate one and most likely various Company S gadgets. However, the market changed, and Company S didn't. Sticking to its inflexible designing culture, Company S was passed by increasingly agile and dynamic contenders.
Different factors in the microenvironment and macro environment changed and caused changes. This even incorporated a string of natural disasters that set Company S back significantly more. This case inspects Company S's battles over the previous decade and leaves its future being referred to.
To discuss: The macro environmental issues that influence Company S.
Characters in the case: Company S, Company SM, Company L and Company AL.
Marketing strategy is the complete tactics prepared especially for accomplishing the marketing targets of the organization. It gives an outline to achieving these marketing goals.
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