EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 3, Problem 3.17VC
Summary Introduction
Case summary:
E Company starts the organization with the social concern. That is using discarded packing materials from the top most companies and recycling to new one product. At the early start it doesn’t have any positive response. It makes the use of these products and saved many trashes.
Characters in the case:
E Company
To discuss: Whether E Company’s strategy is more about creating the value for customers or about recycling.
Introduction:
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