EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 3, Problem 3.21CC
Summary Introduction

Case summary:

In the relatively recent past, Company S was the market chief in consumer electronics. Everybody possessed at any rate one and most likely various Company S gadgets. However, the market changed, and Company S didn't. Sticking to its inflexible designing culture, Company S was passed by increasingly agile and dynamic contenders.

Different factors in the microenvironment and macro environment changed and caused changes. This even incorporated a string of natural disasters that set Company S back significantly more. This case inspects Company S's battles over the previous decade and leaves its future being referred to.

To discuss: The recommendations for the future company.

Characters in the case: Company S, Company SM, Company L and Company AL.

Marketing strategy is the complete tactics prepared especially for accomplishing the marketing targets of the organization. It gives an outline to achieving these marketing goals.

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