Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Chapter 3, Problem 3.14AC
Summary Introduction
Case summary:
Marketers concentrate more on the demographic trends like age, population, and ethnicity. Country U provides various informations regarding the demographic trends on various fields.
To discuss: The other demographic trends and their significances towards the marketers.
Demographic trends refer to the changes in the demography of the company over a specific period of time.
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